Beautiful in every place
Detachable stand
Place The Serif virtually anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
An eye-catcher
I' Shape Design
The iconic "I" shaped design presents a bold look that’s certain to catch the eye of any beholder. The slim frame turns The Serif into a statement piece that looks good whether it is switched on or off.
Aesthetically beautiful colour
Two Colours
Here are two colours that really pop. Cotton Blue carries the natural vibe of The Serif, and Cloud White is always popular. Now this is how you complete your home interior.
Unleash vivid colour and contrast
QLED powered by Quantum Dot
Samsung QLED TV's Quantum Dot technology delivers a billion shades of colour and incredible contrast in a variety of lighting conditions - allowing you to discover details you may not have before.
Clarity in motion
Motion Rate 200*
Keep up with fast-paced sports and action movies. Samsung’s Motion Rate 200 helps you experience smooth, clear motion through the most dynamic of scenes.
Sound you can feel
Powerful Sound
The Serif offers an incredible listening and viewing experience with an integrated 4 Ch audio system that can fill your room with vibrant audio.
Watch without distractions
Anti Glare Matte Display
Experience stunning detail and incredible colour - without distractions. The Anti Glare Matte Display Film uses a sophisticated embossed design to minimise glare and reflection. It spectacularly scatters and absorbs light across the screen, so you can enjoy stunning picture quality day or night.
Complement your living space
Ambient Mode
Beautifully integrate your TV's screen to suit your personal style and interior décor using Ambient Mode, featuring an Exclusive palette designed by Ronan & Erwan Bouroullec.
Various options to match your home vibe
Set the mood with your voice*
Select a background theme that fits your mood, or ask the voice assistant to choose one for you.
Fit the mood to your schedule
Change the Ambient Mode background in sync with your routine, match it to your mood or surroundings, or display everyday information like the date or weather.
One touch music streaming
Music Streaming by NFC
Simply tag your eligible smartphone to the top of the Serif to connect wirelessly via Bluetooth and stream your music and podcasts to the TV’s powerful speakers for an incredible listening experience.
Easy control, greener future
Advanced SolarCell One Remote
Easily control all of your compatible devices with Samsung’s Advanced SolarCell One Remote and get quick access to things like Netflix, YouTube, gaming consoles or a Soundbar with Smart Hub.* And now, the SolarCell One Remote is partially made with recycled plastic** and can be powered by indoor lights. It is even smart enough to harvest power from radio frequencies generated by Wi-Fi routers in your home, so you'll never need disposable batteries again.
Simple and seamless
Smart Connectivity
Samsung Smart Connectivity delivers a simple yet powerful smart TV experience. Connect compatible devices or tap into your favourite games, apps, and services.* Continue your current binge or explore what’s new and on now. It’s the best of everything, all from your home screen.
Samsung Smart TV meets the Apple TV app
Watch award-winning Apple Original series and films from Apple TV+. The premium channels you want. Thousands of movies to buy or rent. It’s all expertly curated on the Apple TV app on your Samsung Smart TV.
Control your TV with ease
Built-in Voice Assistant
You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other compatible connected devices - all by using your voice.
The TV that adapts to its surrounds
Intelligent Mode
Your Serif TV knows how to help create an amazing entertainment experience. Intelligent Mode uses a combination of smart sensors to fine-tune the audio, picture and brightness so that the action looks and sounds incredible.
The TV that adapts to its surroundings
Adaptive Picture
Adaptive Picture technology automatically adjusts your screen's brightness levels to suit the room you're watching it in. And because it helps optimise content, you can be sure your favourite shows are always looking incredible.
Never miss a word
Active Voice Amplifier
Whatever’s happening on movie night, Active Voice Amplifier helps ensure you never miss a word. It analyses noise levels in your room and amplifies the dialogue, so that even if the dog’s barking or the kids are arguing, you can hear the words
Never miss a thing
Freeview
Find out what’s on now, next or over the next 7 days with the easy-to-use TV guide. Looking for your favourite show? Use Search for quick access to on-demand programs from ABC iView, SBS On Demand, 7+, 9Now and 10 Play. All in one place, all for free
Free TV, no strings attached*
Samsung TV Plus
Enjoy free live streaming TV with Samsung TV Plus.* Choose from a variety of channels offering content for all interests that are currently in trend.
Out of the box thinking
Eco-Packaging
Samsung Eco packaging is not like usual packaging. It comes with easy-to-follow DIY instructions on how to transform the cardboard into a standalone shelf, a small table or even a cat house.
Product
- QLED
Series
- LS
Display
- Screen Size55"
- Resolution3,840 x 2,160
- Anti ReflectionMatte Display
Video
- Picture EngineQuantum Processor 4K
- One Billion ColourYes
- PQI (Picture Quality Index)3300
- HDR (High Dynamic Range)Quantum HDR
- AI StreamingN/A
- HDR 10+Yes (ADAPTIVE/ GAMING)
- AI UpscaleYes
- HLG (Hybrid Log Gamma)Yes
- ContrastMega Contrast
- Colour100% Colour Volume with Quantum Dot
- Micro DimmingSupreme UHD Dimming
- Brightness/Colour DetectionBrigtness Detection
- Contrast EnhancerReal Depth Enhancer
- Auto Motion PlusYes
- Film ModeYes
- Dynamic Refresh TechnologyN/A
- Filmmaker Mode (FMM)Yes
Audio
- Dolby Digital PlusMS12 2ch
- Active Voice AmplifierYes
- Adaptive SoundAdaptive Sound+
- Object Tracking SoundOTS Lite
- Q-SymphonyN/A
- Audio Pre-selection DescriptorN/A
- Hole Array SpeakerN/A
- Sound Output (RMS)40W
- Speaker Type4CH
- WooferN/A
- Bluetooth AudioYes
Smart Service
- Samsung SMART TVSmart
- Operating SystemTizen™
- BixbyUS English, UK English, India English, Korean, French, German, Italian, Spanish, BR Portuguese (features vary by language)
- Voice InteractionN/A
- Far-Field Voice InteractionN/A
- Multi Voice AssistantYes
- Google Assistant Built-inYes
- Works with Google AssistantYes
- Works With Amazon AlexaYes
- Samsung TV PlusYes
- Web BrowserYes
- SmartThings App SupportYes
- SmartThingsYes
- Samsung HealthN/A
- Universal GuideN/A
Smart Feature
- TV to Mobile - MirroringYes
- Mobile to TV - Mirroring, DLNAYes
- NFC on TVYes (Sound Mirroring)
- TV Initiate MirroringYes
- Tap ViewYes
- Video CommunicationGoogle Meet
- Multi-Viewupto 2 videos
- Music WallYes
- Mobile Camera SupportYes
- 360 Video PlayerYes
- Bluetooth Low EnergyYes
- WiFi DirectYes
- TV Sound to MobileYes
- Sound MirroringYes
- Ambient ModeAmbient Mode+
- Wireless DexYes
- Web ServiceMicrosoft 365
Game Feature
- Auto Game Mode (ALLM)Yes
- Game Motion PlusYes
- Dynamic Black EQYes
- Surround SoundYes
- Super Ultra Wide Game ViewYes
- FreeSyncFreeSync Premium Pro
Tuner/Broadcasting
- Digital BroadcastingDVB-T(T2 Ready)
- Analog TunerYes
- CI (Common Interface)N/A
- Data BroadcastingHbbTV 2.0.3
Connectivity
- HDMI4
- USB2
- Component In (Y/Pb/Pr)N/A
- Composite In (AV)N/A
- Ethernet (LAN)N/A
- Digital Audio Out (Optical)1
- RF In (Terrestrial / Cable input / Satellite input)1/1(Common Use for Terrestrial)/0
- Ex-Link ( RS-232C )N/A
- CI SlotN/A
- HDMI A / Return Ch. SupportYes
- eARCYes (HDMI 3)
- HDMI Quick SwitchYes
- Wireless LAN Built-inYes (WiFi5)
- BluetoothYes (BT5.2)
- Anynet+ (HDMI-CEC)Yes
Design
- DesignSerif Design
- Bezel TypeVNB
- Slim TypeNormal
- Front ColourCLOUD WHITE
- Stand TypeMETAL FLOOR STAND
- Stand ColourBLACK
- Speaker Jersey ColourN/A
Additional Feature
- Auto RotationN/A
- 9:16 Screen SupportN/A
- Art ModeN/A
- Motion Detection (Frame)N/A
- Auto Channel SearchYes
- Caption (Subtitle)Yes
- Connect Share™ (HDD)Yes
- ConnectShare™ (USB 2.0)Yes
- EPGYes
- Extended PVRYes
- IP ControlYes
- OSD LanguageLocal Languages
- BT HID Built-inYes
- USB HID SupportYes
- Teletext (TTX)Yes
- Time ShiftYes
- One Connect BoxN/A
- V-ChipN/A
- IPv6 SupportYes
- MBR SupportYes
Accessibility
- Voice GuideAU English, China Chinese, Korean, France French, Italian, German, Spain Spanish
- Learn TV Remote / Learn Menu ScreenUK English, French, Spanish
- OthersEnlarge / High Contrast / Multi-output Audio / SeeColors / Color Inversion / Grayscale / Sign Language Zoom / Slow Button Repeat / Graphic Zoom / Picture Off
Power & Eco Solution
- Eco SensorYes
- Power SupplyAC220-240V 50/60Hz
- Power Consumption (Max)160 W
- Energy Efficiency Class4
- Power Consumption (Stand-by)0.5 W
- Power Consumption (Energy Saving Mode)N/A
- Power Consumption (Typical)116.0 W
- Yearly Power Consumption (EU standard)426 kWh
- Auto Power OffYes
Set Dimension (WxHxD)
- Package Size (WxHxD)1403 x 894 x 308 mm
- Set Size with Stand (WxHxD)1254.9 x 1237.4 x 482.8 mm
- Set Size without Stand (WxHxD)1254.9 x 748.3 x 221 mm
- Stand (Basic) (WxD)1051.0 x 482.8 mm
- Stand (Minimum) (WxD)N/A
- VESA SpecN/A
Weight
- Package Weight35.3 kg
- Net Weight with Stand27.6 kg
- Net Weight without Stand26.5 kg
Accessory
- Remote Controller ModelTM2281E
- Batteries (for Remote Control)N/A
- Samsung Smart Control (Included)Yes
- Slim Fit Wall-mount SupportN/A
- Optional Stand Support (Y20 Studio)N/A
- Optional One Connect Cable SupportN/A
- VESA Wall Mount SupportN/A
- Customisable Bezel SupportN/A
- User ManualYes
- E-ManualYes
- ANT-CableN/A
- Power CableYes
- HDMI CableN/A
- Slim Gender CableN/A
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